What We Do

User Acquisition &
Monetization

Whether it's video or across a range of channels, Appic Media delivers the users at scale that marketers need — via campaigns optimized by location, behavior, device, OS, creative type, and demographics.

Our Process

Efficient & Transparent Work Flow

01

Objectives

Examine the advertiser's performance objectives and set campaign and acquisition goals aligned to your KPIs.

02

Launch

Test campaigns across a range of media channels, including our in-house publisher network, while monitoring budget spend.

03

Analysis

Identify the top converting publishers and media channels following an initial quality assessment.

04

Scale Up

Increase traffic and spend from top converting channels while continuously monitoring KPIs.

Our Channels

Performance Across Every Platform

P

Programmatic

Whether desktop, mobile, tablets, game consoles, or set-top boxes, our programmatic team has experience buying directly from publishers or via all major programmatic exchanges. We build customized media plans tailored to meet your campaign KPIs at scale.

DesktopMobileTabletsCTV
M

Mobile

Always-on, always-connected mobile devices have revolutionized marketing. Mobile-first since our founding, our teams know how to identify the most effective channels and media to achieve your campaign KPIs across thousands of mobile campaigns.

In-AppPushSMSMobile Web
V

Video

Video is one of the fastest-growing marketing media across all devices. Our video team has direct relationships with the publishers and platforms to provide quality users at scale — optimized according to your KPIs and integrated with your full media mix.

Pre-RollIn-StreamRewardedOTT
S

Social & Search

As a certified Facebook and Google partner, our team brings experience from hundreds of campaigns across all social and search platforms. We help integrate your CRM data and re-engage your users, ensuring social and search efforts are fully unified with your broader campaign.

FacebookGoogleInstagramTikTok
D

Display

Some of our best-performing campaigns rely on display advertising to achieve client goals. Our display team finds the right opportunities in the right markets to optimize campaign performance — working both with direct publishers and direct advertisers.

BannerInterstitialNativeDOOH
ML

Machine Learning

Data is the gas that powers our creative to perform. Based on proprietary ML and tracking technology developed in our San Francisco office, we automatically optimize campaign performance in real-time. Insights from data are fed back to account teams to make smarter marketing decisions.

Azure MLReal-Time BiddingFraud DetectionPredictive
CPI Strategy

Appic Media CPI Approach

🌱

1. Start

We build your core followers and establish a foundation of quality users matched to your audience profile.

🚀

2. Scale

We skyrocket your user base with the highest-value users through network expansion and bid optimization.

🔁

3. Engage & Optimize

We optimize for the highest possible lifetime value — continuously improving LTV and retention rates.

Connected to 42,000+ unique supply partners worldwide
Technology Solutions

Built for Performance

🤖

Machine Learning

ML optimization algorithms built in partnership with Microsoft Azure — automatically optimizing campaign performance in real-time.

📈

Data-Driven Analysis

Integrate post-install events and other relevant KPI data to increase overall control and performance across all campaigns.

🎯

Diverse Media Mix

Full-service user acquisition across multiple channels, devices, and ad formats — delivering unparalleled retention and engagement.

🛡️

Fraud Detection

Fierce fraud detection systems in place, including a dedicated monitoring team to protect your spend and data integrity.

One team. One dream.

Building the largest mobile marketing platform in the world — let's build it together.